We recently have been discussing rituals in Consumer Behavior class. Today we shared stories in class about our personal consumer rituals. The common theme among these rituals is that they are 1. meaningful and 2. perhaps most interestingly, we tend to go haywire when we do not practice our ritual in the "proper" order. For example, I wrote about all of the activities that my family does during Christmas. It is not necessarily unique, but we will go to great lengths to keep Christmas as consistent as possible. I mentioned that despite my sister not enjoying skiing, all of us not really liking ham, and my father not excited to go to church, Christmas wouldn't feel like Christmas if we didn't do all of these things. Simply because "it's what we've always done."
Another example came from my roommate. When she gets ready for her day in the morning, she ALWAYS, has a cup of coffee, takes a shower, eats breakfast in her robe, then brushes her hair and teeth and gets dressed. It's her morning ritual. Last week, she had a horrible day and concluded that her entire day was whack because she ate breakfast before she showered and so "the whole day felt off" from the get-go.
When I think about these personal rituals, I think to myself, is this a ritual or do we all have OCD (Obsessive Compulsive Disorder)??? Specifically, do I have it? I can't fall asleep if I haven't made my bed right before I go to sleep, even though I make it in the morning too. I can't focus on homework or anything else for that matter if I know my closet and dresser are not properly organized by function (coats, sweaters, long sleeve, short sleeves, tank tops, dresses, left to right) and then of course by color.
After doing a little research on OCD, people report that "they can't go to bed until they have checked three times to see that their alarm has been set to the proper time" or that "everything in their house from movies to books has to be in alphabetical order." After reading this I thought, "yep, I have that." But then I read on about how someone would think about it all day if they stepped on a bug and I read about a gal who, when eating, absolutely had to eat an even amount. Even if she was eating an entire bag of potato chips she had to count each and every one that she consumed and had to make sure that she finished with 22 or 24 for example but never 23. Otherwise something bad would happen.
Anyway, after calming down and concluding that I do not have OCD, I thought about how rituals (even if they are a little OCD-like) could be beneficial to students and business-people. In what ways could we be happier and more productive people if we developed healthy rituals like working out every day or getting our work done?
Especially for all of us procrastinators out there, I found this video helpful. It's a really simple idea and I wouldn't necessarily call the guy a genius, but it does answer my previous questions entirely. Maybe if we can condition ourselves to do the same healthy and productive things every day to the point where they become ritual, we will get that horrible feeling, like eating breakfast before showering, if we do not accomplish our positive ritual. I'd say it's worth a shot. What do you think?
This is a really good point, maybe we justify some of our "OCD habits" by calling them rituals.
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